At the "2025 Joetsu City Gathering to Celebrate 20 Years of Age" to be held on Saturday, April 5, 2025, we will be giving away THE HERBALIST YASO Gin Soda from Joetsu as a special drink to mark the start of the 20th year.
■Details of the present project
A product exchange coupon will be included as one of the commemorative gifts distributed at the reception desk at the 2025 Joetsu City Gathering to Celebrate 20 Years of Age. One voucher will be exchanged for a bottle of THE HERBALIST YASO gin and soda at a separate exchange location. The ceremony and product exchange procedures are as follows
2025 Joetsu City Gathering to Celebrate 20 Years of Age
Date: Saturday, April 5, 2025
Time: 1:30 p.m. (Registration starts at 12:30 p.m.)
Venue: Region Plaza Joetsu
Method of exchange
Exchange period: April 5, 2025 (Sat) - April 13, 2025 (Sun)
*One bottle can be exchanged for one book exchange coupon only during the above period.
Exchange location: Niigata Sake and Rice Maidoya
1-13-16 Kasugashinden, Joetsu City, Niigata 942-0061 Japan
Hours: Monday-Saturday 9:00 a.m. to 7:00 p.m. / Sunday and holidays 10:00 a.m. to 4:00 p.m.
Phone number: 025-543-6727
■Echigo herbs and THE HERBALIST YASO gin and soda
Since its establishment in 1976, Echigo Yakuso has been based in Joetsu City, Niigata Prefecture, one of the largest yomogi production centers in Japan, and has been manufacturing food products utilizing local "yomogi" under the theme of "health". The company's main products are enzyme drinks made from 80 ingredients, mainly wild plants, as well as gin "YASO" and kimchi "Mai Kimchi.
The alcohol used to make gin is a byproduct of the fermentation process of enzyme drinks. We wondered if we could commercialize alcohol, which was originally considered unnecessary, in a way that was unique to Echigo Yakuso, and began development of "gin" by combining "spirits" made from alcohol by-products and wild herbs that we have been involved with for many years.
THE HERBALIST YASO Gin Soda has the aroma of wild herbs and the herbal, refreshing flavor of botanicals and spices, with the sweet and sour citrus taste of grapefruit. It is also sugar-free and low in calories, and contains no sweeteners, preservatives or flavors. With an alcohol content of 5%, it can be enjoyed as a mealtime drink.
In the Joetsu area, where sake culture has taken root, we will celebrate this special beginning by presenting THE HERBALIST YASO Gin Soda from Joetsu with the hope of spreading the appeal of gin as a new local sake culture.
■Stop! Under 20 drinking and driving under the influence of alcohol "Have fun and drink in moderation.
Drinking alcohol under the age of 20 is prohibited by law.
. Drinking alcohol under the age of 20 is considered to have a high potential for adverse health effects.
Drunk driving is an extremely vicious and dangerous crime. Do not drink and drive.
Drinking alcohol during pregnancy or while breastfeeding may be hazardous to the health of the fetus or infant.
Please do not transfer or sell the products you receive to anyone under 20 years of age.
Please drink in moderation and in moderation.
