To express our congratulations to all those who are eligible for the "Joetsu City Coming of Age Ceremony for 25 Year Olds (Alternative Event in 2020)" to be held on August 16, 2025 (Saturday), we will hold a giveaway of "THE HERBALIST YASO Gin Soda" from Joetsu.

Present project details
Product exchange vouchers will be one of the commemorative gifts distributed at the reception desk at the Joetsu City 25th Coming of Age Ceremony. By presenting the exchange coupon or the LINE coupon accessible from the QR code on the coupon, you can exchange it for a bottle of "THE HERBALIST YASO Gin Soda" at the designated exchange location. The ceremony and product exchange procedures are as follows

Joetsu City 25th Coming of Age Ceremony
Date: Saturday, August 16, 2025
Time: from 16:00
Venue: Joetsu Bunka Kaikan (1-9-10 Shinko-cho, Joetsu City)

Method of exchange
Exchange location: Niigata Sake and Rice Maidoya
Exchange period: August 16, 2025 (Sat) - August 24, 2025 (Sun)
Exchange method: One bottle can be exchanged per "exchange coupon" or "LINE coupon" only during the above period.
You may use whichever method is most convenient for you, but each person is limited to one bottle.
*The "exchange coupon" and "LINE coupon" cannot be used together.
Address: 1-13-16 Kasugashinden, Joetsu City, Niigata Prefecture 942-0061
Hours of Operation:
Mon-Sat 9:00-19:00
Sunday - Holidays 10:00-16:00
Phone number: 025-543-6727

Echigo Yakusyo and THE HERBALIST YASO Gin Soda
　Since its establishment in 1976, Echigo Yakuso has been based in Joetsu City, Niigata Prefecture, one of the largest yomogi production centers in Japan, and has been manufacturing food products utilizing local "yomogi" under the theme of "health". The company's main products are enzyme drinks made from 80 ingredients, mainly wild plants, as well as gin "YASO" and kimchi "Mai Kimchi.
　The alcohol used to make gin is a byproduct of the fermentation process of enzyme drinks. We wondered if we could commercialize alcohol, which was originally considered unnecessary, in a way that was unique to Echigo Yakuso, and began development of "gin" by combining "spirits" made from alcohol by-products and wild herbs that we have been involved with for many years.
　THE HERBALIST YASO Gin Soda has the aroma of wild herbs and the herbal, refreshing flavor of botanicals and spices, with the sweet and sour citrus taste of grapefruit. It is also sugar-free and low in calories, and contains no sweeteners, preservatives or flavors. With an alcohol content of 5%, it can be enjoyed as a mealtime drink.

Echigo Yakuso Representative Director Kazushi Tsukada Comments
We are honored to be able to offer our THE HERBALIST YASO Gin and Soda for this irreplaceable milestone of coming of age over the past five years. We hope that this drink will be a reminder of a time of nostalgic reunions and of stepping out into the future. Echigo Yakuso will continue to be a part of your life's milestones through our community-based manufacturing.

Stop! Drinking and Driving Under 20 "Have fun and drink in moderation.
Drinking alcohol under the age of 20 is prohibited by law.
. Drinking alcohol under the age of 20 is considered to have a high potential for adverse health effects.
Drunk driving is an extremely vicious and dangerous crime. Do not drink and drive.
Drinking alcohol during pregnancy or while breastfeeding may be hazardous to the health of the fetus or infant.
Please do not transfer or sell the products you receive to anyone under 20 years of age.
Please drink in moderation and in moderation.