〜Design that conveys the fresh, natural sweetness and aroma of the product.

The packaging for THE HERBALIST YASO Gin Soda will be renewed. There will be no change in the taste of the soda.

Background of Package Renewal

〜Design that conveys the appeal of gin and soda in a more intuitive way.

THE HERBALIST YASO Gin Soda is a craft gin soda with a refreshing, clean, natural sweetness and a rich botanical-derived aroma. It is a perfect accompaniment to meals and is enjoyed in a wide range of settings, from everyday dining to outdoor activities.

In this renewal, the packaging design was revised with the aim of conveying the appeal of these products in a more intuitive manner.

Key Points of Renewal

1,Expression of a world view appropriate to the taste

In order to more accurately convey the flavor appeal of our products, we carefully reconstructed the brand's worldview. We designed the products to visually and naturally convey the delicacy and depth that can be felt from the ingredients and manufacturing process.

2, A more sophisticated impression with a “wildflower” feel

The natural impression of the botanicals has been maintained, while the design has been revamped to be simpler and more sophisticated. The overall balance has been redesigned to visually convey the image of aroma and taste.

3,Product design that fits in with everyday life

We aimed for an appearance that is beautiful just by being lined up on the refrigerator and gives a sense of comfort the moment you pick it up. The design naturally blends in with everyday dining and relaxing scenes.

New TV commercial THE HERBALIST YASO Gin Soda Can "My Everyday" episode begins airing.

Featuring Nanami Asahi, a native of Niigata Prefecture, the new TV commercial depicts how THE HERBALIST YASO Gin & Soda gently accompanies you in your daily life, and will be aired in Niigata Prefecture only from June 5, 2026. It will also be shown on the official website of THE HERBALIST YASO Gin Soda. The natural atmosphere of Ms. Asahi's voice will give viewers a sense of the product's worldview.

Product features (contents intact)

Product name: THE HERBALIST YASO Gin Soda
Item: Spirits (effervescent)
Capacity: 350ml
Alcohol content: 5%.
Release date: Existing products to be switched sequentially; YASO online store to be switched sequentially from July
Sales Destination:
To be launched sequentially at supermarkets, mass merchandisers, convenience stores, etc. in Niigata Prefecture.
Suggested retail price: 199 yen (tax included)
The suggested retail prices are for reference only and are not binding on retailers.

THE HERBALIST YASO Online Store Product Information